Rocket Revenue | All Things Sales
Sales leadership that scales companies. Proven in the field.
Led by Greg Van Dyke: 30 years in sales, 28 in logistics. We help companies and teams build repeatable sales programs and grow faster. Our own produce and freight businesses put those methods to work in real markets every day.
Greg replies personally, usually within one business day.
30
years of sales experience
28
years in logistics
3
divisions, one operator
6
step path to scaling sales
How it all connected
Sales consulting opened the door. The field work made it real.
1. Sales consulting
Greg helps companies build sales leadership, scale growth and create winning team cultures.
2. Working with farmers
Consulting led into the farming world and a close view of how growers sell and get paid.
3. Buying and selling produce
That grew into investing in and purchasing produce, then selling to large and small market buyers.
4. Freight at market-best pricing
Moving those loads brought Greg back to his logistics roots: world-class service at the best market price.
Results
Results leaders have seen working with Greg
Under Greg's leadership, he rebuilt the commercial team, doubling it to 40 sales and marketing professionals and implemented the training, automation, KPIs and enablement tools in less than a year.
Greg's sole efforts in developing a Go-To-Market Strategy in Logistics Software has supported our growth from 1 initial non-paying client to over 100 new logos in 12 months.
He sourced and closed a massive Fortune 50 company, PepsiCo, as our very first SaaS customer.
What we do
Sales leadership first. Produce and freight behind it.
Consulting is the foundation. Rocket Wholesale and Lene Logistics grew out of it, and they keep our advice tested in real markets every day.
Sales Consulting
Build a sales team that wins on purpose
Diagnose, rebuild and coach sales teams with field-tested standards.
Learn more
Rocket Wholesale
We buy and sell watermelon by the load
Direct purchases from growers, sold to buyers and delivered, with freight experience behind every load.
Learn more
Lene Logistics
Fresh produce moving across North America
Domestic and cross-border produce freight across the United States, Canada and Mexico, with a focus on watermelons and pumpkins.
Learn moreRocket Wholesale | A Rocket Revenue Company
We buy and sell watermelon by the load
Rocket Wholesale is a produce wholesale operation. We buy loads directly from growers, sell them to buyers, and carry the transaction from field to delivery.
- We purchase from growers, we do not just make introductions
- We sell to buyers on our own terms and our own invoice
- We manage the load from harvest to delivery, with freight experience built in
- Growers get a direct buyer who shows up and pays on time
How a load moves
Source
We agree volume, price and timing with the grower.
Buy
We purchase the load and take responsibility for it.
Sell
We place the load with a buyer and invoice them directly.
Deliver
We coordinate freight and paperwork through delivery, then pay the grower.
Sales Consulting & Fractional Sales Leadership | A Rocket Revenue Company
Built like a championship program
For business leaders, founders and sales managers who want a team that wins on purpose, not by accident.
- 01
Sales Diagnostic
A focused conversation and review of how your team sells today. You leave with the three biggest gaps and what to do first.
- 02
Sales Team Audit
Pipeline, process, hiring, coaching and incentives reviewed in depth, with a written findings report and priorities.
- 03
90-Day Sprint
Hands-on rebuild of your sales program: playbook, cadence, scorecards and manager coaching, with weekly check-ins.
- 04
Ongoing Advisor
Monthly strategy, pipeline reviews and leadership coaching, so the culture holds when pressure rises.
Standards beat motivation
Great teams don't wait to feel ready. They repeat the basics until excellence is the default.
Culture is what you tolerate
The behaviors you reward and the ones you let slide define your team more than any slogan.
Inspect the process, not just the number
Quota is the scoreboard. Winning happens in the activity, coaching and preparation behind it.
Coach the people, not the report
Pipeline reviews should build better sellers, not become status meetings.
Fractional Sales Leadership
The Path to Scaling Sales
Six steps that turn sales from a few star performers into a repeatable, forecastable engine.
22
touches, on average, to reach a prospect in B2B sales
MacSween (2024), Shaping Sales Professionals
44%
of salespeople give up after one follow-up
HubSpot Sales Benchmarking Report, 2022
63%
of people requesting info won't buy for at least 3 months
Marketing Donut, 2021
50%+
of sales managers report being too busy to coach their teams
Cook, K.C. et al. (2025)
Sales Best Practice Audit
Benchmark your current sales system, people and practices against top-performing organizations. Identify key performance gaps and prioritize quick wins and long-term improvements.
Build a Repeatable Sales Process
Move beyond a rockstar salesperson model. We design a scalable, proven sales process that enables all capable reps to succeed consistently, predictably and efficiently.
Optimize Lead Generation Investment
Most teams overspend in some areas and overlook others. We assess your funnel to redirect budget and energy where it drives the highest ROI.
Leverage Modern Sales Technology
Unlock the power of your CRM, social platforms and automation tools to streamline operations and increase visibility across your pipeline.
Strengthen Sales Management
Effective management beats one-size-fits-all training. We coach managers on developing talent individually, implementing pipeline discipline and holding reps accountable.
Elevate Salesperson Performance
We assess individual skills, identify gaps and provide targeted coaching. We also design compensation models that drive the right behaviors and lower the overall cost of sales.
Coming soon
Rocket Sales Leader AI: your AI Head of Sales
Build playbooks, cadences, scripts, messaging and processes in minutes, without hiring a full-time VP of Sales. Join the waitlist to get early access.
Sales Playbook Generator
- ICP, messaging and value
- Stage-by-stage clarity
Cadence Engine
- Email sequences
- LinkedIn flows and phone scripts
Discovery and Demo Scripts
- Custom frameworks
- Closing questions
Objection Handling
- Multiple response styles
- Follow-up questions
Lene Logistics | A Rocket Revenue Company
Connecting produce markets across North America
From the growing fields of Mexico to distribution centers across the United States and Canada, Lene Logistics keeps fresh produce moving, with a strong focus on watermelons, pumpkins and other fresh commodities.
- Domestic and cross-border: United States, Canada and Mexico
- Built for seasonal volumes, tight delivery windows and dependable carrier capacity
- Greg books and negotiates every load personally, at market-best pricing
About
Meet Greg Van Dyke
Greg brings three decades of sales experience, including 28 years in logistics and 16 in technology and SaaS sales. He has led sales and helped several companies launch, expand, raise seed and Series funding, or get acquired.
Today he runs Rocket Revenue: advising sales teams, moving produce and booking produce freight. He believes in a simple idea. Sales teams and sports teams win the same way, with clear standards, honest coaching and relentless preparation.
Greg is the creator of the VGPACS framework (Vision + Goals + Plan + Action + Consistency = Success), featured in Winning Leadership by Olympian and bestselling author Sherry Winn. He is also a former three-year starting middle linebacker and team captain at Grand Valley State University, which is where his team-first view of sales began.
When you work with Rocket Revenue, you work directly with Greg. No handoffs and no junior team.
Read the full story- Practical, field-tested advice, not theory
- Straight talk on what works and what doesn't
- Built for growing companies and the leaders who run them
30
years of sales experience
28
years in logistics
16
years in technology and SaaS sales
FAQ
Frequently asked questions
What is Rocket Revenue?+
Rocket Revenue, LLC, whose tagline is All Things Sales, is a sales-focused company led by Greg Van Dyke. It has three divisions: Sales Consulting, Rocket Wholesale (wholesale produce, centered on watermelon), and Lene Logistics (freight and logistics).
Who is Greg Van Dyke?+
Greg Van Dyke is the founder of Rocket Revenue. He has three decades of sales experience, including 28 years in logistics and 16 years in technology and SaaS sales, and has helped several companies launch, expand, raise seed and Series funding, or get acquired.
What is VGPACS?+
VGPACS is a performance framework created by Greg Van Dyke: Vision + Goals + Plan + Action + Consistency = Success. It is featured in Winning Leadership by Sherry Winn and applies to both business teams and personal growth.
What sales consulting services does Rocket Revenue offer?+
Sales consulting follows four steps: a Sales Diagnostic that identifies the three biggest gaps on your team, a Sales Team Audit with a written findings report, a 90-Day Sprint that rebuilds your sales playbook, cadence, scorecards and manager coaching, and an Ongoing Advisor engagement with monthly strategy and pipeline reviews.
Who is sales consulting for?+
Business leaders, sales managers and startups who want a sales team or program that wins consistently, with clear standards, honest coaching and a strong culture.
What is a Sales Diagnostic?+
A Sales Diagnostic is a focused conversation and review of how your team sells today. You leave with the three biggest gaps and what to do first. It is the starting point for working with Rocket Revenue.
What does Rocket Wholesale do?+
Rocket Wholesale is the wholesale produce division, with watermelon at the center. It connects growers and buyers with fast, direct relationships.
What is Lene Logistics?+
Lene Logistics is the produce-specialty freight division. Greg books, negotiates and tracks produce loads personally.
How do I get in touch?+
Use the contact form on this page to tell Greg what you are working on, whether that is a sales team, a program that needs a winning culture, or a produce freight or wholesale need. He replies personally.
Contact
Let's find your next win
Tell me what you're working on. Whether it's a sales team that's stuck, a program that needs a winning culture, or a produce or freight need, I'll reply personally.
- Greg replies personally, usually within one business day
- No obligation, and no pushy follow-up
- Tell me the challenge and I will tell you honestly if I can help