About
Meet Greg Van Dyke
A sales leader who built a produce and freight business on the back of his consulting work. Greg runs Rocket Revenue and works directly with every customer.
Book a Sales DiagnosticThree decades of selling, 28 years of moving freight
Greg has spent 28 years in logistics and 16 in technology and SaaS sales. That mix shows up in everything Rocket Revenue does: produce freight booked with real rate knowledge, watermelon sold with real delivery planning, and sales advice tested in live markets.
It started with sales consulting. Working with farmers opened the produce world, which led to investing in and purchasing produce and selling to large and small market buyers. That naturally led back to Greg's freight and logistics expertise: moving freight at market-best pricing with world-class service.
Rocket Revenue has three companies. Lene Logistics is a produce-specialty freight company. Rocket Wholesale buys and sells watermelon by the load. Rocket Revenue consulting, our All Things Sales practice, helps business teams build repeatable, winning sales cultures.
Rocket Revenue is founder-led and built to scale. The same sales discipline runs through all three companies.
- Practical, field-tested advice, not theory
- Straight talk on what works and what does not
- A direct line to the person making decisions
28 years
Logistics
Freight is where it started and where most of the experience sits.
16 years
Technology and SaaS sales
Helped several companies launch, expand, raise seed and Series funding, or get acquired.
VGPACS
Sales framework
Vision + Goals + Plan + Action + Consistency = Success. Featured in Winning Leadership by Olympian Sherry Winn.
3 years
Starting middle linebacker
Team captain at Grand Valley State University, where the team-first view of sales began.
Contact
Talk to our team
Sales, produce or freight, tell us what you need. We reply within one business day.